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Kapferer Brand identity Prism
Brand identity prism Source: Kapferer (1992, 1998) | Download Scientific Diagram
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Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA
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Brand Identity Defined - Branding Strategy Insider
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Insights on Kapferer's Brand Identity Prism to help you start building your brand
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Rumors: Uses, Interpretations and Images - 1st Edition - Jean-Noel Ka
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Ep. 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer (Luxury Expert & Author) - YouTube
Jean-Noël Kapferer (Author of The Luxury Strategy)
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